Startups with more than one product can build a powerful competitive moat using the concept of bundling. This is demonstrated by product bundles like Microsoft Office and Adobe Creative Cloud All-apps which for decades enjoyed high pricing power and low churn generating billions of dollars in revenue. But bundling as an economic concept is poorly understood and therefore rarely leveraged by startups in the right manner.

Discover the single biggest factor for product success that leadership often gets wrong—and How to Fix It